Portable Music and Movie Purchases



Portable Music and Movie Purchases



When you buy something digital, it should be yours to use on whatever platform you like.


When it comes to digital media, the concept of "ownership" no longer means what it used to be. As the demand for digital media continues to grow, companies like Apple, Amazon, Google, Microsoft, Sony, Barnes & Noble, and Walmart are all investing heavily in building platforms to sell digital media. The question is... who owns it?

Before the digital revolution, you went to a store and purchased your copy of a book, magazine, movie or record. It was a simple transaction. As soon as you left the store, you could do whatever you wanted to with your purchase. It was your copy.

Unfortunately, buying a digital copy of your favorite media is an entirely different experience. For example, if you buy a digital version of a book from Amazon, it's designed to work inside their "Kindle" platform, so you can only access it using their devices or software. However, there are competing platforms like Barnes and Noble's Nook, Apple's iBooks, and Google's Play Store that sell books, and you can't read books from one platform on another.

Thankfully, they make a Kindle reader for just about every platform, but it's still a pain in the neck when you look for a book, but can't remember which system you used to buy it.

Movies are a bigger problem, because unlike books, many of the platforms are tied each companies hardware.

This means that if you purchase a movie from Apple, you can't play it on a Non-Apple device like a Roku or Kindle Fire. Conversely, if you buy a movie from Amazon, you can't play it on Apple TV. That's not right.


I ran into this problem the other day, when I decided to pre-order Star Wars, The Force Awakens. I originally ordered it from Apple, then I realized I couldn't play it in every room in my house. I ended up buying it from VuDu which is from Walmart. Although you can't play VuDu movies on Apple TV, at least I had a VuDu App in every room... so that's what I needed up buying.

The main thing is that when you purchase digital media, you should be able to play it on any platform, just like the old days.

, Founder

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