Unsubscribe Links Should Always Be Instant.
By
Staten Island, NY Posted: 12/2/2014 1:00:00 AM
You decide you no longer want to get daily emails from Rubber Chicken of the Day, so you click the Unsubscribe button, and it tells you it will take 28 days to stop getting emails. 28 days. Really?
Here's a simple idea. It doesn't matter if you use a third party marketing company to send your emails. You've got a computer. They've got a computer. It's not hard to provide a simple way for them to get up-to-date lists that are current as of the exact moment they send your emails.
I've been in the computer industry for over 34 years, so it boggles my mind when I click Unsubscribe, then see a message telling me I'll still get emails for up to 28 days or more, Are they that lazy? Or are they simply that reluctant to get you to stop getting their emails.
Even a lazy programmer can develop a simple system to provide a current "Send" and/or "Don't Send" list to the people responsible for sending email blasts.
Telemarketers are just as bad. I've asked to be removed from telemarketing lists from some very big companies like Verizon, yet a day or two later, when they call again, they apologize and tell me it takes a few weeks to get off their list. Really, the phone company has a hard time updating their list of customer phone numbers?
Whenever a telemarketer says that, I make it a point of telling them that I'm keeping track of their number and the date and time I requested to be removed from their list, and that if they call again, I'll file a complain with the FCC. Believe it or not, they still call. Then I report them. 
Joe Crescenzi, Founder
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