Why doesn't Apple's App Store have an option to sell upgrades to existing customers?
Selling upgraded versions to existing customers has always been one of the most important sources of revenue for App Developers, but for some reason, Apple still doesn't have an option for selling upgraded versions.
While this may not seem like a problem for consumers, it's a deal breaker for a lot of software developers because it means that they won't be able to tap into their existing customer base to sell upgrades. This is one reason many software companies bypass the Mac App Store entirely and look for other ways to market and distribute their software, which isn't easy.
Without this critical feature, some software companies are forced to introduce alternate versions of their Apps wit... [More]
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