Some people use hashtags... and some people don't. Why is that?
One of the strange things about social media is the widespread use of hashtags. If you take a random sampling of Facebook, Twitter, LinkedIn, and Pinterest posts, you'll notice that almost half of them have two or more hashtags, and the rest don't have ANY at all.
If you look for a pattern, you'll discover that the posts WITHOUT hashtags tend to be from the most popular accounts, which may give you the impression that you don't need to use them either. Unfortunately, if you want people to actually see your posts, that's not a good idea.
The reason popular accounts don't use hashtags is that they already have a big following, so they don't need to use hashtags to attract people to their posts. By contrast, p... [More]
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