Idea Of The Day. A new Idea Each Day. Some Don't Suck.



We post an all new idea every day. If you find an idea you like... do something about it. Make it happen.

Our Latest Posts About: Marketing

Search Engines Need This...

Why is it so hard to find local information online?


The Internet revolutionized just about everything, but for some reason it's harder today to find local information online than it was before the Internet.

Before the Internet, if you were looking for a business, or phone number, all you did was pull out the local phone book, and within seconds you could find just about everything you were looking for.

Obviously Google, Bing, and Yahoo have listings for local businesses, but it's all blended together with all sorts of other stuff, making it hard to pinpoint what you're looking for.


Why doesn't one of the major search engines simply offer a dedicated service for finding accurate up-to-date local information?

Since a large percent of search is local, doesn't it m... [More]

Continue...Search Engines Need This......

Don't Name Your Company Until...

Coming up with a good name is one of the most important steps in starting a business, but many people overlook one thing...


One of the biggest mistakes I've seen people make when starting a new business is forgetting to search the web to see if somebody else already owns their new company name as a domain. This is a critical mistake that will hurt the startup down the road.

There's nothing worse for a new company than to go through all the effort starting a new business, and finding out that all your effort to try to build a brand name is wasted because another company has the same online identity.

If you want to call yourself True Blue Curtains, and somebody else owns TrueBlueCurtains.Com, then don't even bother forming the company. It's simply not worth the effort becau... [More]

Continue...Don't Name Your Company Until......

The Big Data Crystal Ball

Companies spend millions of dollars trying to figure out what you like. Why not just ask?


Big Data is everywhere, and it's watching everything you do. Retail stores track your purchases whenever you use a credit or loyalty card. Search engines like Google or Bing keep a history of every search you've ever done, and social media sites like Facebook and LinkedIn track every post, like, share, and comment. While they may use different techniques to track your activity, they all have one goal in mind, which is to try to guess what kinds of products and services you like so they can target ads to you.

The trouble with Big Data is that even the best system is still just a GUESS.


It doesn't matter how sophisticated their algorithms are, they can never truly know your all... [More]

Continue...The Big Data Crystal Ball...

Hey Everyone... I'm on Social Media!


I've got news for you, Sparky. So is everyone else.

Everywhere you look, you see Facebook, Twitter, Pinterest, and Instagram logos. Why? I've talked about this before in another post, but here's another video with a slightly different spin. Somehow companies think they've got to put social media logos on everything, just to show everyone that they're hip.

It makes you wonder if they're actually expecting you to look for their social media pages, or they're just afraid that they'll look out of touch if they don't flaunt the fact that they're on social media.

How NOT to Use Social Media

Some companies have no idea how social media works.


The other day I went to Staples to buy a ream of paper. As I grabbed the package, I couldn't help but notice they put social media icons for Facebook, Twitter and Instagram on the front. Why bother? Do they think that people in the store are going to run right home and search for them so they can follow them? It's pointless.

I see this sort of behavior is all over the place. There are Facebook logos on menus, store windows, packages, print ads and even billboards. What the heck is that for? Why bother showing social media logos without even using a caption telling people their official social media account names?

Are they doing this because they want everyone to know how cool they are?

It's as if they're sayin

... [More]

Continue...How NOT to Use Social Media...

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* Note: The ideas on "Idea of the Day" were posted without any formal research into existing inventions.

In some cases, patents may already exist for these ideas, in other cases, there may not be any existing patents and you are free to develop and explore the viability of developing and patenting the ideas.

The authors make no claim that any of the ideas are safe, practical, or suitable for any particular purpose. You are responsible for the results of trying, developing, patenting or using any of the ideas on this site.

For some people, our ideas are just an interesting read, but our goal is to encourage you to take action. If you see an idea that you like, do something with it... Take action.


- Joe
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