Idea Of The Day. A new Idea Each Day. Some Don't Suck.



We post an all new idea every day. If you find an idea you like... do something about it. Make it happen.

Our Latest Posts About: Loyalty Cards

Loyalty Cards Need THESE Changes...

I've got a problem with Loyalty Cards. Here's how to make them better.


Just about every major retail store and restaurant has a Loyalty Card program that lets you get discounts and other perks just for using your card. While I don't have a problem with the concept, there's definitely room for improvement.

Every Loyalty Card is based on a simple trade. You get a discount, in exchange for giving them a way to track your purchases. While I don't have a problem with them collecting this information, I think retailers need a bit more transparency in what they collect.

Here are two suggestions.

First, since they're collecting all this information, doesn't it make sense to give customers a way of seeing their transaction history? This can be particularly useful for keepin... [More]

Continue...Loyalty Cards Need THESE Changes......

Why Loyalty Cards Are Biased Against Men.

LARGE-267

Women have handbags. Men have pockets. Get the picture?


Whenever I go into a store and they ask for my loyalty card, most of the time, I don't have one. Sometimes I give them a sad look and hope the clerk will swipe their own card so I can get the discount. The rest of the time, I just suck it up and pay full price.

This has bugged me for years.

As a guy, I don't have enough space in my pockets, so having a wallet or a keychain full of loyalty cards is simply way too much to ask for. So, like most men, we often miss out on the benefits of loyalty cards.

Thankfully, some stores now link your loyalty card to your phone number, so men can finally start getting some discounts, but a larger number of stores still don't have this option.

Personally, I think coupons sent... [More]

Continue...Why Loyalty Cards Are Biased Against Men....

A Universal Bluetooth Savings Club

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Carrying dozens of loyalty cards are a pain in the neck. Wouldn't it be better if stores recognized our card number the moment we walk in?


The original idea behind loyalty cards was to give customers discounts in exchange for letting them track our purchases. It's a simple relationship where both sides benefit. The stores get to see the kinds of products you like, and you get a discount.

The key to the whole system is that each customer has their own unique account number. Every time they scan your card (or look it up by phone number), they know what you like, so they can potentially offer sale items coupons for the kinds of things they feel you might like on a future visit.

The trouble is, every store has their own card, so you could potentially have a dozen or more ca... [More]

Continue...A Universal Bluetooth Savings Club...

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* Note: The ideas on "Idea of the Day" were posted without any formal research into existing inventions.

In some cases, patents may already exist for these ideas, in other cases, there may not be any existing patents and you are free to develop and explore the viability of developing and patenting the ideas.

The authors make no claim that any of the ideas are safe, practical, or suitable for any particular purpose. You are responsible for the results of trying, developing, patenting or using any of the ideas on this site.

For some people, our ideas are just an interesting read, but our goal is to encourage you to take action. If you see an idea that you like, do something with it... Take action.


- Joe
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