He just washed his car. Doesn't he know the forecast calls for rain? Yes. He knows.
Weather is a blessing and a curse for a car wash.
A car wash does well right after bad weather, but even people who have a dirty car won't pay to get their car washed if there is bad weather in the forecast. In fact, many consumers skip the car wash entirely in the winter months, when they need it the most.
Because they want to get the maximum value for the price, they can't stand the idea that their car will get dirty in a day or two. Meanwhile the salt builds up.
A simple solution is subscription based pricing. It's good for consumers and the car wash.
The premise is simple, you pay a monthly rate, then get your car washed as often as you want.
Some of you are wondering... [More]
Continue...A Subscription Priced Car Wash...